ocr: AN INTERACTIVE SIMULATION amar - Managing for Profits Customers Now you can run the business-virtually! Take the helm at TubePack, a supplier of industrial dissatisfied pack- aging products. Your mission: to increase both profits and market share. Hear from with fluctuating customers and irate sales reps-how will you respond to their concerns? Contend markets and increasing competition. Decide how much the company should spend on training and supporting its sales force and distributors, on improving delivery service, on customizing products. You're in charge-TubePacks future depends on your sp ...
